THE STORY BEHIND LUCID

Lucid started as more than just a clothing brand, it was a dream I couldn’t ignore.

Growing up, I always felt like the world moved too fast, like everyone was chasing something without ever stopping to really see things clearly. Late at night, when everything was quiet, my mind would come alive with ideas—designs, concepts, and the vision of creating something real.

Fashion was my escape. It wasn’t just about clothes; it was about self-expression, confidence, and seeing the world differently. But everything out there felt the same, repetitive, uninspired, lacking soul. That’s when I decided to create Lucid.

Lucid represents clarity in chaos—a brand for those who think differently, who see beyond the ordinary and carve their own path. Every piece is designed with purpose, where feeling and emotion meet clothes. We want people to be different and not fit in; be different. Use your own vision and bring your dreams alive.

The belief that dreams aren’t meant to stay in our heads. Lucid isn’t just a brand, it’s a movement for the dreamers, the outsiders, and the ones who make their own rules.

Welcome to Lucid.